Classifieds Advertising – Best Practices

Internet marketing is no longer a fad; it is not going anywhere soon. Not just that, internet promotion has branched out into a wide array of options. Search marketing (PPC), banner advertising, video marketing and advertising, social media and online classifieds marketing.

Classifieds sites make a different variety of marketing. Interestingly, they have gained their own popularity not because they are casual online flea markets. But mainly because of their attraction as a form of social media. They have got succeeded in building online communities about them where users like to indulge socially. Few people realize that we check out classifieds sites more out of awareness than anything else. We enjoy them because we love to know what the neighbors are up to through their ad posting, selling and buying. Moving sales advertisements have become our local news of who is moving. Then there is the “deal” attraction part of it. We unconsciouly believe that any purchase from an online classifieds site is a “deal”. And many instances, it is. But even if we pay out the “Sears” price for it, we will still be convinced we snatched the deal.

Online classifieds advertising is definitely gradually becoming the leading wagon in web marketing. It is expected to be even more popular as the rate of human being interaction over the internet is breaking a good all-time record. But for classifieds marketing to work, certain steps must be implemented. First Things First.

Have a strategy

It is important to lay down a plan before you get began. It could be as basic as a listing of goals you want to accomplish. For example , traveling an extra 100 visitors to your website a month from classifieds sites or a specific classified site. Such plan will allow you to review and evaluate what has been accomplished, what worked and what failed to. The results of such evaluation will certainly enable you to adjust your advertising strategy going forward.

Make a list

You will need this each to avoid random ad posting and to track your campaign’s performance. Several sites are worthy of your time and several aren’t. Here are some tips:

Exclude spam-ridden websites that allow cheap ads and postings from outside the country.
Just select local sites that have constructed an online community around them. These are usually dominated by local entries. Local is best. If you’re targeting guests from the US, there is no point posting ads in a classifieds site within India.
If the site contains company listings in your industry, it is a good enough place to have yours listed there, too. Do not dwell too much on the site’s popularity or number of listings. Smaller sites have their advantages, too. One of them, your ad will enjoy more time visibility. After all, even one or two customers can be a valuable acquisition to your business.
Follow site rules

Reading the Terms of Service(TOS) and the Frequently asked questions (FAQ) is a good time investment. You might inadvertently find yourself violating them. Some common rules to bear in mind:

Do not mix post. Always post to the right category and local demographics.
Usually do not overpost. Two ads per day is really a safe bet.
Do not post same ad over and over (or with a minor variation).
Create Ad and Test that

Do you remember when your first submitted your ad on CL late during the night, then went to bed? What had been you thinking?

Let me guess!

You were overjoyed and could not wait to wake up the next morning to find clients have flocked to your offer. With least hundreds of queued orders positioned overnight waiting for you to process.

Not too generously!

Not matter how amazing and affordable is the product or service, leads still need to be fairly convinced. Within this time of economic recession and fierce competition, your offer needs to be extra attractive. This is where ad copy writing comes into play. Here are some ad copy creating basics.

Narrow down your ad’s demographics.
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Write your ad in plain english and keep it consize. Your ad should clearly establish your offer.
Make your ad’s headline stand out. Pick words that will convey an appealing message. Only excellent headlines can get you those good and targeted visitors.
Make your ad internet search engine friendly. Think of what words or even phrases users use to search for comparable offers. You need to include at least some of them. A successful ad is one that hits a balance between a catchy heading and a searchable one.
In the body of your ad, try and relate to what may motivate the buyer into purchase. What ever motivation they have, try to relate to it. Whether it’s a problem and how you solved it. Or a goal and how you achieved it. Story telling is really a powerful marketing technique.
Ensure your ad works by testing it. Don’t settle on the first draft. Keep tweaking it till it works.
A free on the web ad is an effective, faster and cheaper way to test for a paid one (i. e AdWords PPC) or even an offline advert(newspapers). What works on the internet will work perfectly on print advertising.

Keep doing it.

Classified advertising works better as a long-term campaign. Continued exposure = Continued visibility. Repeated marketing will also help the message stick in your oblivious prospect’s mind.

Scenario 1:

Am passionate about your stuff that you posted for sale on Monday night. But since I only check my local classifieds site Friday early morning, I did not see your ad. If you keep posting regularly, you boost the chances of me spotting your offer. That simple.

Scenario 2:

I did see your offer on Friday morning but I did not care about it. Seeing the same offer in the same section repeatedly will eventually prompt me personally to check it out(at least away from curiosity).

Track ad performance

There is absolutely no point keeping on promoting a certain product that did not sell(Assuming you might have done things right). Something needs to be changed. May be the price, the packaging, service guarantees, etc . May be a certain site did not bring any network marketing leads and needs to be dropped from the checklist. Consider this only if time is an problem as sites are dynamic entities that rise and drop within performance. Also make sure you have used this for an enough time period to be able to determine its performance.

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