Using Flyers and Direct Mail to Generate Home and Kitchen Remodeling Product sales

Marketing your business is often a numbers game. This boils down to the fact that the more people you reach, the more sales you will potentially close. The biggest problem that company operators are confronted with is generating quality leads. While there are various advertising tactics that you can employ, you mainly want to find a way to reach as many individuals within your targeted market as possible. And you just don’t want to reach them, you want to grab their attention. Nothing is more efficient as printed advertisements mailed directly to your customers, at their homes.

In your home and Kitchen Remodeling industry you will want to reach prospects who can afford your services. When you order a direct mail campaign with a printing company, they need to provide you with the mailing list for your area. Make sure that your mailing list is contains only individuals or families with homes (not apartments) that are in your home worth or median income bracket ranges.

While it is probable that houses in lower income neighborhoods are in much greater need of your services, take a look at face it, they don’t have the money to invest. So you know that you will want to reach property owners in neighborhoods that are likely to have the financial resources to contract with you. Marketing on the radio or television is incredibly expensive and you can’t target a very specific audience. Full-color glossy flyers can be delivered to targeted neighborhoods by means of direct mail, to reach the potential customers you would like to sell to.

Once you have chosen your home improvement flyer design, there are a variety of ways you can go about having your flyers delivered. Actually, there are so many sizes and fashions to choose from that you can actually change your theme dependent on your targeted prospects. Nobody flyer is better than another, it simply depends on how much content you have and exactly how prominent you want photos of your work to be displayed. Some good old fashioned ‘before and after’ shots are always priceless. You’ve heard that old adage that a picture is worth a thousand words, well, in this case it really is. Depending on the quantity of content you have you might want to consider that you could go from a half page flyer to oversized brochure. Typical dimensions are:

Common Flyer Sizes:
᾿ 8. 5″ x 11″ (recommended size for handouts)
᾿ five. 5″ x 8. 5″ (recommended size for small budget handouts)
᾿ 11″ x 17″ (recommended for direct mail brochures)

Generally the smaller sizes are good for handouts while the larger sizes are ideal folded for direct mail promotions (bigger sizes get higher reaction rates). Your options for reaching your specific market are limitless and with the correct printing company all you need to do is usually supply the copy (what you want to say to promote your business) and they will do the rest for you. The key is to identify your target group and let the printer help with the details, right down to getting your beautifully printed flyers to the distribution source to suit your needs. For more regarding review the web site.

Remember, it’s a numbers game so the more people you reach inside that targeted group, the more houses you will be remodeling. Don’t waste your time and money with a broad-scoped technique because your numbers will be higher when you can reach the majority of people within a designated team. Flyers are definitely the way to go.

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