Recruitment in the UK’s health and social care sector is challenging and becomes more so as the country’s demographics place more and more strain on the social care system. The policy of presenting more choice into the social treatment system was long overdue, but that too means that there is additional requirement on the pool of candidates that jobs in care homes plus jobs in home care are usually filled. PAs or personal co-workers are employed directly by people who are searching for some kind of support to live independently.
The result is that although there are many people in the job market looking for care opportunities, there are plenty of care employers advertising and competing for the same candidates. Until work in care is actively promoted as a legitimate career opportunity in care and so increasing the number of candidates, this imbalance between supply and demand will continue.
Care job advertising is really a hit and miss affair along with limited correlation between cost plus results delivered in terms of individuals recruited for work in care. Before investing valuable resources on high price advertising it’s important to consider the potential advert from the perspective of the individuals you are aiming to recruit. Will they read that publication or visit that will website? If they do, will they will even notice an advert or even is their attention drawn to the main part of the content? Be realistic – consider is this the right publication for the individuals you want to apply?
Ask care work advertising sales reps to provide you with audience and distribution figures. What proportion of those readers are possible candidates for your opportunities in the care field? It’s only when you consider these queries that you can start to make an informed reasoning of whether your advert is usually reaching the desired audience.
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Advertising sales reps can be very persuasive. Just remember that in the event that an advert is not going to fill all of your care vacancies, it doesn’t matter whether it is reduced from £1000 to £100, it is money that could be invested more effectively elsewhere.