Once i recently advised a client to study a number of fashion magazines to glean some ideas for that
upcoming season, she flatly refused.
“I HATE those things! ” the lady told me vehemently. “Skinny girls, costly clothes – what does that have regarding my life? Nothing! ”
Now since this isn’t the first time I’ve heard this particular argument, I realized that she had been missing
the point of the exercise – much like the women who tell me that will VOGUE or W are “their bibles. ” In this corner, we have someone who’s way too caught up in her own reality; in the other, we now have someone who’s much too caught up within someone else’s. Let’s all move a bit more to the center and learn how to go through these things properly, shall we? We’ll all dress a lot better for it.
Let’s take a start with a little dissection first, after that move on to the “how to” area of the lesson.
Overall, magazines tend to show young, thin, appealing people in their pages for the
exact same reason that grocers tend to polish their apples and car sellers tend to have you
test drive clean vehicles: because it sells more. It’s as easy as that. Fashion Marketing 101.
Whether you agree with it delete word is beside the point; it works — VERY well.
So well, in fact , that someplace along the line, many women went through trying to determine whether the clothing getting shown would work well on their physiques to bemoaning the fact that their bodies don’t look like the mannequins. Let me let you in on a secret: those girls don’t look like that every day, possibly. They have an army of people to get the tresses, makeup, clothes, and lighting ideal. If that doesn’t work, they airbrush the photos to get the right appear. And if the model packs on a few pounds or starts to display signs of ageing, she’s replaced. Nothing can beat being a “has been” by the regarding 30, eh?
What a shame that so many teenage girls and ladies have allowed the slick marketing and advertising to muddle their thinking and impact their self esteem. Don’t be one of these. Look at the clothes and the mood that this picture evokes; don’t compare her to the mannequins.
In fashion magazines, you’ll often see a wonderful girl in gorgeous clothes within an enviable
setting surrounded by handsome men. If only, right? Well, gowns part of the marketing. It’s
called projecting, and if you’ve ever envisioned your self swapping places with the gal within the
picture, the marketers have done their job. It’s a set up. A complete fabrication. A ruse.
Remember that the next time the thing is a shot that makes you want to rush right out and buy the
clothes you see so you can be just like the girl within the picture.
Ever wonder why you see so many high end developers advertising in fashion magazines and
exactly why the fashion magazines, in turn, show a lot of of those same designers in their editorial photo spreads? It’s no chance. Those one-page ads are VERY costly, often costing tens of thousands (or more), depending on the magazine’s circulation. So the style houses don’t spend all their marketing dollars in one place. Oh, no .
They’ll put a portion of their budget into ads, a portion into financing clothes to magazines for
photograph shoots, and a portion into producing clothes for celebrities for crimson carpet and other media events. That way, they spread the name recognition around. It’s clever – and costly.
But it works. If you love labels and find out a look you like in a couple of magazines and on a favorite celebrity, wouldn’t you be more inclined to buy it if you had the money? Many
are. A glance through the society pages will tell you just as much.
So now that coming from addressed the models, ads, plus editorial spreads, here’s what you SHOULD be
searching for when you read a fashion journal (and yes, it’s okay to rip out pages and put these questions file for future reference – but only if you own the magazine! ):
1 . The Trends
Fashion magazines will call them “must have” products, but look at trends skeptically to see
whether they fit your body, clothing personality, and lifestyle. Don’t worry about the cost. If you find something you like and want to wear, look for an inexpensive version of the trend at your favorite discount or wall socket store. Buy cheap, wear often , and discard when then tendency is over.
2 . The Updated Classics
Most women recognize that classic styles are a good value, and fashion magazines know this. So
they’ll show trendy new ways to wear classic styles and give you plenty of ideas in the
procedure. All you have to do is take a moment in order to it down to see how you can utilize this to
your own closet.
a few. The Designers
If you have a “thing” for designer labels, high end magazines (Vogue, W, Marie Claire,
Town and Country) are a great place to learn about the different fashion house philosophies.
Even though you can’t afford those brand names, may fret. If you find a look you really such as, you’ll probably be able to find it a little later in the season in a budget-friendly copy-cat version.
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4. Styling Ideas
Styling refers to the way the clothing and accessories are presented in a picture. Take a look at
how the clothes are layered, draped, or wrapped. Look at how the jewelry is definitely worn. See what they did with the bag and shoes. Look at the tresses and other accessories. If you see some thing you like, try creating a similar appear with pieces from your own closet. You can surprised how you can breathe new lifetime into your old standbys just by putting on them a different way.
5. Hair plus Makeup
Are you in a hair and makeup rut? Peruse a few magazines to see what’s hot for the
time of year. Not only will you glean some brand new looks, you may discover that a new ‘do may be all you
need to look “au currant” this year.
Fashion magazines are a great way to learn all about what’s happening in fashion AS LONG AS you
remember that they’re created to sell clothing and accessories. Forget about the models as well as the
price tags and focus instead on the clothes, trends, and styling suggestions that might work for
you. Then duplicate or adapt them to your own spending budget and lifestyle. Before you know it, you may seem like you stepped out of a style magazine – whatever your age, form, size, or budget.