The best way to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful marketing tools marketing experts have today is social media. From Facebook posts to tweets upon Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads.
However , many people are left scratching their heads when it comes to advertising with Instagram.
Many of us use Instagram as a personal account to post photos of our family, friends, vacations and food – but how can this tie into business? And should this?
With the speed of which Instagram keeps growing, don’t underestimate its value to improve your brand and marketing attempts.
It has grown into an incredibly useful marketing platform and even though the 18-29 yr old’s are still prevalent users, the larger age groups are catching on and getting up fast.
Some 2018 Instagram stats from Sprout Social are telling:
᾿ 7 out of ten hashtags on Instagram are top quality
᾿ 80% of users follow a business on Instagram
᾿ 65% of top-performing Instagram posts feature products
If you feel the tug to learn Instagram as part of your social media marketing strategy, take a look at these initial pointers to help you get began:
1 . Use Hashtags Wisely
You don’t have to cram every hashtag you can think of in one post, but you do need a minimum of a few.
A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was going to at the time.
When an user clicks/taps on a hashtag or types a hashtag into the search box, it introduces all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.
The hope could be the user will see your photo, go to your profile and best-case scenario, follow you and get engaged with additional of your posts!
However , when hashtags are extremely popular, the competition to show up in the results is fierce. Similar to SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Hence, my example of using #marketing actually was futile if I wanted to get any kind of traction from that post.
You want to make your hashtags relevant to your business and location, but also engaging enough that an user would type all of them into Instagram’s search box.
᾿ Say you have a pizza shared in Vancouver. You post a pic of your Pepperoni pizza with all the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
᾿ Or you’re a Toronto wedding ceremony planner. You post an image of the bride and groom’s first dancing with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays and special events are an great time to promote your business and gain Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on National Dog Time, they are all ideal opportunities to showcase your company brand in a non-salesy way.
2 . Thank Your Audience for Appearing
You don’t just post a bunch of pictures and hashtags and wait for the likes to roll in.
To gain Instagram followers, engage with your audience plus grow sales or leads, you have to put in the time.
See an example here from video expert Michele Moreno where she responds back to each one of the comments left on her video article.
So if someone leaves a remark or question on one of your posts, take the time to reply and thank them/answer their question.
Take a look at their profile, and if you like what you see, adhere to them.
Businesses often follow commenters first, in the hopes that they may return the favour.
You can also search for people who might be interested in your product, then comment on their photos and/or follow them, but don’t junk mail them with an ask to follow you right away.
3. Interact with the Right Influencers
Influencers are Instagram users who are able to influence your target audience because of their recognition and/or social media following.
Danielle Bernstein is a good example of an influencer who also worked with a brand. You may not recognize the girl name, but the 1 . 8 mil followers of her Instagram account WeWoreWhat do. For more information regarding เพิ่มไลค์คนไทย stop by the site.
Bernstein and FIJI Water worked together to create BodyWoreWhat, a marketing campaign offering 8-minute workout videos with her and the girl personal trainer.
That may be an extreme example, plus unless you have deep pockets you probably won’t be able to attract an influencer with almost two million fans.
But don’t despair. From mommy bloggers to local foodies, you can always find someone who your target audience follows, likes or admires. Maybe that they had be willing to review your product or take a photo using it – occurs imagination!
4. Don’t Just Shill Your Products
Instagram is not the area to simply share product shots continuously. Think of the experience people have using exactly what you’re offering, or the benefits it gives people.
Even better, show real-examples. Asking for user-generated content from your audience is one way to do this. That means that users discuss their photos using a hashtag you provide.
The online furniture store Wayfair. com does user-generated content very well. They have an user-generated campaign that lets customers share photos of their stylish Wayfair-filled homes using the hashtag #WayfairAtHome.
Be sure to let people realize that their images might be featured on your own page and you can increase your Instagram content big time – for free!
No matter how you use Instagram for your business, be authentic and true to your brand name. It’s what the platform is all about, and it is going to help you grow your business, gain Instagram followers and attract product sales or leads.
Susan Friesen, owner of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business and Marketing Consultant. r. She works together with entrepreneurs who struggle with having the insufficient knowledge, skill and support needed to create their online business presence.