Digital tours are a must for every real-estate listing. In today’s market 80% of people looking for a new home are doing it on-line. It is extremely frustrating when you go to see a listing of a property that sounds fantastic, yet there are no photos or virtual tour to show the layout of the home, the colors, the cleanliness, the particular style, etc . I am actually dubious of homes that do not use virtual tours or photos. What are they will trying to hide? I personally do not want to drive clear across town to see a home that sounds great on paper but is horrible in reality.
There are essentially 2 reasons why an agent does not have the tour done on one of his/her listings. The main reason is they don’t be familiar with value of the tour, and their particular seller is inexperienced and doesn’t understand the value either. The second reason will be the agent is trying to stay on a budget and tries to cut costs in every possible way. Unfortunately, when money is the concern, the seller suffers and the agent generally suffers because the house sits out there longer and the seller is not a happy camper to work with.
Many brokers require their agents to do digital tours on all their listings, yet many agents do not understand the value of this particular. The agents are basically doing it tour because it is free to them. Given that those agents do not appreciate the value, they do not properly market the trip in all their advertising endeavors.
Personally, i know Real Estate Agents who do a digital tour on every listing they take no matter how low or how higher the listing price is. After getting the tour done, they make sure that all of their advertising materials show the tour address, web site address, etc . so anyone viewing the advertisement can instantly have access to the photos and visit if they are online.
One thing that always perplexes me is that some agents purchase virtual tours and then do not advertise them. I review many real-estate magazines in our area, and I discover agents using beautiful pictures to market their listing, but they never point out their virtual tour in the advertisement. With consumers looking for Internet details, it amazes me that agencies do not cross advertise.
Advertising rarely stands alone, but works synergistically with other marketing methods. If you are advertising inside a newspaper or magazine, you should offer links that would ultimately drive visitors your web site and virtual tour.
Another way to advertise the virtual visit is through yard signs. For the agent acquires a listing, he/she ought to place a rider on their lawn sign that says check out our digital tour online. Every flyer put into the “Take One” boxes also needs to have the web site address of the virtual tour and make mention that the virtual tour is online. Many people drive through neighborhoods on their own consuming flyers and checking out homes. These flyers that have beautiful photos plus an web site address to view additional photos and a virtual tour would be the ones that will be kept for later when the home buyer is at their personal computer.
If you compare a virtual tour with a business card, you can summarize that if you keep the cards within the box, they will not do you any good. Cards only bring business back to you if they are utilized by the agent and provided to as many people as possible. Yet providers spend thousands every day on websites that few consumers see.
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The real estate agents that don’t market their website, usually do not see results and therefore conclude that websites don’t work. and tours won’t work either.
If a digital tour is a tool to help market a listing, then it stands to reason that broadcasting this is the best way to use it.
Many of the most effective ways to use these are:
1 ) On an agent’s personal website
2 . Used for listing presentations that demonstrate what the agent can do to market the house online and to show where the home will be marketed online, i. e. Realtor. com, MLS, franchise websites, individual websites, newspaper and other media websites.
3. Email alerts – to inform prospects and other Realtors of new entries
4. Email signature lines
five. The address posted in an agencies newsletter
6. As a competitive edge in marketing – that all the agent”s listings get a virtual trip regardless of the home’s price
7. Sign riders to invite drive-by customers to the agents website
8. “Just Listed” cards and “Just Sold” cards
In conclusion, skilled real estate agents understand how to use virtual tours to full advantage, making them into a tool that will distinguishes their marketing from their competitors.
Chelina Schultz is a top internet marketer who works with industry leaders through around the world. She has a passion with regard to helping others achieve their objectives, dreams and aspirations.
Chelina handles her successful home based business of 9 years, while homeschooling her two beautiful daughters. Chelina is also an authorized real estate agent in the state of California, as well as being married for 18 years. To learn more about Chelina Schultz please visit her sites.