Instagram continues to host millions of photos each day and if you’re a business owner aiming to promote your products, you need to add this particular photo-sharing platform to your social media stations. With 300 million monthly energetic users and more than 75 mil daily users, there’s no doubt that will Instagram is an effective marketing tool to use to attract potential customers.
Keep in mind, however , that will using Instagram for marketing should be more than just taking photos, applying filters and publishing them on your information feed. You can still take various steps to ensure your photos stand out and you attract more attention.
Design Your Photos
When you’re sharing images of your products, it is best to be more creative when taking shots of them. Search for a different angle from the usual you can also include another item together with your item.
You may also add text to your picture to grab more attention.
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Proper light is a must. Whether you’re nipping photos indoors or outdoors, do keep lighting in mind. Lighting is crucial in telling a story about your product so make sure to use light properly.
Decide also whether you want to share certain photos in color or simply within black and white. And consider using Instagram’s filters as well.
Choose your filters well to ensure you create the right effect on the storyplot you are telling through your images.
Include a Caption
While a photo already speaks a thousand words, adding a well-written caption can attract more interest from Instagram users. Think of a caption that best describes the and the story you would like to convey.
Incorporate a Call to Action
Including a call to action to your post helps encourage your fans and potential customers to take action. This step can also be effective in gaining new followers.
Remember to create a call to action that easily grabs attention and can prompt people to act immediately while viewing your image.
Hashtags are usually vital in Instagram hence, do include several of them in each picture you share. The most ideal is to consist of three to five hashtags only for each photograph you post.
Adding relevant plus popular hashtags helps your picture to be easily found by others. You can even start a hashtag campaign making use of your brand which your followers may use in their posts.